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Meetings booked
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Texts answered
6 AMNoon9 PM
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Lead readiness
Hot
this week
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Appointments set
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Lead sources
AdsWebsite
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Appointment booked
Tomorrow, 10:00 AM
Readiness score
87 Hot
Sonuru
The CRM with voice and SMS agents built in Launching soon

First to every lead. Without touching your phone.

Sonuru answers new leads in under a minute, asks the questions you'd ask, and hands you the ones ready to buy.

Web forms, ads, calls, texts, referrals. Every lead, answered.

Built for every business that runs on leads.

How it works

Three steps. Then get back to your day.

Connect your leads. Web forms, ad platforms, your phone line, old lead lists. Point them at Sonuru and you're done with the techy part.

Pick your playbook. New inquiry, quote request, missed call, old lead. The questions come ready-made. Tweak the wording if you want. Or don't.

Go sell. Sonuru's agents answer by text or call, ask, and book. The hot ones land in your CRM pipeline with the whole story attached.

New lead · Website formTuesday, 9:47 PM
Hi! I just filled out your form for a quote. Are you taking new customers this month?
We are! Happy to help. What are you looking to get done, and when would you like to start?
In the next few weeks. Budget's around $8K.
Perfect. Want to talk it through with the team? Tomorrow at 10 or 2?
10 works 👍
Handed to you
Taylor R.
Call booked · Tomorrow 10:00 AM
Readiness score
87 Hot
BudgetAround $8K
SourceWebsite form
TimelineNext few weeks

Great businesses lose deals they never knew they had.

Not because they're slow. Because they're busy. With a customer. On a job. At the kitchen table.

The lead texted. Nobody answered. Somebody else did.

I built Sonuru so that somebody is always you.

Nick Cotton
Founder, Sonuru AI
Why Sonuru

It talks shop, so you don't have to. You just show up for the good part.

No more answering texts one-thumbed between appointments. Sonuru's voice and SMS agents handle the first conversation with every new lead, right inside your CRM, so the ones you talk to are already warm.

Speaks your language.

What they need, their budget, and how soon. It asks what you'd ask.

Knows who's ready.

Every conversation ends with a readiness score and the reason behind it.

Hands off warm.

Budget, timeline, and the full chat land in your CRM before you pick up.

Today's leads3 new
Taylor R. · Quote request87 HotCall booked, tomorrow 10:00 AM9:48 PM
Priya K. · Missed call64 WarmTexted back in 40 seconds. Callback Thursday.4:12 PM
Sam T. · Old lead31 NurtureNot ready yet. Check in next quarter.11:05 AM
Around the clock

Real-time follow-up. Even at 9:47 PM.

Connect a lead source and Sonuru reaches out by text or call the moment a new lead comes in.

Under a minute

Faster than your competition. Every new lead gets a reply in under a minute, day or night.

60s45s30s15s0
Fits your workflow

Bring your leads. Web forms, ad platforms, your website, or that spreadsheet of old leads.

Import complete
Import complete
Import complete

Made to fit the tools you already use.

Connect your way

Your tools, connected. Sonuru is the CRM, and we're building connections to the tools teams already use. Tell us yours when you join the waitlist.

Tell us your tools
See what's working

Know your numbers. See which lead sources turn into booked appointments, and how fast every lead got an answer.

Activity
Leads answered
4k3k2k1k
312
Statistics
Texts sent
60s45s30s15s0
Statistics
Lead mood
Work as a team

Share the wealth. Route hot leads to the right person on your team, with alerts on desktop or phone.

+
Eric
Shanna

Everything you need to never miss a lead again.

? Ready-made playbooks
? Live calendar booking
? Knows your business
? Your tone, not a script
? Lead alerts
? Readiness scores
? Built-in CRM
? Team routing
Trust

Your leads stay yours.
Always.

Texting and calling leads comes with real rules. Sonuru is being built with them switched on from day one, not buried in settings.

Says who it is

Every conversation opens by saying it's an assistant.

Full transcripts

Read every word of every conversation.

Your data, your account

We never sell or share your leads.

You're in charge

Jump into any conversation, any time.

Built for lead-driven businesses

Not just another CRM. Sonuru has voice and SMS agents built in, so every lead gets an answer while you get on with the work.

60s Reply target for every new lead.
24/7 Nights, weekends, holidays.
2 Place for every lead, call, and text.
Appointment booked
Tomorrow, 10:00 AM
Missed call texted back
In 40 seconds
Hot lead handed off
Readiness 87
Old leads re-engaged
14 replies
Appointment booked
Tomorrow, 10:00 AM
Missed call texted back
In 40 seconds
Hot lead handed off
Readiness 87
Old leads re-engaged
14 replies

Solo

For the one-person show who's always on the move.

Soon waitlist hears first
Join the waitlist
Text and call follow-up
Ready-made playbooks
Readiness scores
Calendar booking
Rules switched on by default

Team

Best for teams

For teams up to ten who share leads and calendars.

Soon waitlist hears first
Join the waitlist
Everything in Solo
Team routing
Unlimited playbooks
Shared lead alerts
Team reporting
Hot lead handoffs

Business

For companies with multiple teams or locations.

Soon waitlist hears first
Join the waitlist
Everything in Team
Multiple locations
Custom playbooks
Location reporting
Hands-on setup
A direct line to us

Pricing lands with launch. One price you can explain in a sentence.

Founding members

Be one of the first stories here.

We're inviting a small group of business owners and sales teams to try Sonuru first and shape what it becomes.

"First access, before anyone else gets a key."

Founding member
Could be you

"A real say in the playbooks and features we build next."

Founding member
Could be you

"A direct line to me. Not a support queue."

Founding member
Could be you

Fair questions.

Something we missed? Ask when you join.

Join the waitlist

No. Sonuru introduces itself as your assistant, right up front. It's just very fast and very polite about it.

No. Sonuru is the CRM, with voice and SMS agents built in. Already use other tools? We're building connections to the ones teams use most. Tell us yours when you join.

No. It answers from what you teach it and hands anything tricky to a human. You set the rules.

One simple price you can explain in a sentence. Waitlist members hear it first.

Soon. Join the waitlist and you'll be first in line when the doors open.

Blog

Notes from the field.

Short reads on answering faster and selling more. First posts land at launch.

Get in line before your competition does.